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All companies measure results differently. Taking those measurements, or metrics, and turning them into something more meaningful requires translation. By combining your own key characteristics with the retailer's metrics you are translating their information into relevant actionable data. From product development to final sale, the data is available in a format that allows relevant information to flow freely between team members. The result is that everyone can communicate in the same language.
In determining what products get purchased, comparing "apples to apples" is essential. Product buying decisions, especially those at the highest levels, can be reviewed using the same guidelines and the most current information available.
VendorPal™ retailer metric tools allow vendors to develop a true synergy between their company and the retailer.